Let Green Electricity Protect Your Safety
Zhao Lizeng, founder and chairman of Shandong Huaquan Power, is committed to striving in the role transformation from a product manager to corporate management, especially in the mature development of product managers in the marketing department. At the same time, he has a deep understanding of being a chairman and a department manager of marketing, creating sales personnel’s “Internet Plus” insight while serving as the department manager of marketing.
HUAQUAN Group, Enterprise Strength
HUAQUAN Makes the Foundation of Dreams More Solid
Become a first-class enterprise of China’s national electric power brand.
Let green electricity protect human safety.
Customers first
Innovation responsibility integrity
To the conscience and the unity of
Knowledge and action
Work hard and pursue excellence.
HUAQUAN's B2B Business Model
In 2012, Zhao Lizeng created the SEO internet selling mode of large-scale power generation equipment, achieving a sales performance that tripled for three consecutive years. Thanks to it, honored by the Shandong Provincial Government as Shandong Gazelle Enterprise in 2016, Shandong Huaquan Power CO., LTD has been the star enterprise of the Economic and Development Zone, Weifang. By that time, Huaquan Power had suddenly become a large-scale enterprise, with a sales revenue of 100 million RMB as a power generation equipment export enterprise.
Therefore, Huaquan Power started the main sales transformation from domestic to overseas, and focused on transformation from state-owned enterprises to distributors abroad, and succeeded in 2018, including power generation equipment, energy storage, new energy power equipment, and so on, which has a large sales number in the overseas market. At the same time, the Huaquan brand has a good and reputable name in the markets of the Middle East, Southeast Asia, South America, and Russia.
HUAQUAN's R&D Strength
In 2020, as the COVID-19 pandemic spread all over the world, the chairman of Huaquan Power, Zhao Lizeng, led all the members of the marketing department to launch a short video service platform. They set up stores on various major new media platforms such as WhatsApp, Facebook, TikTok, and Vkontakte, and used the remote diagnosis system independently developed by Huaquan to provide timely services to regular foreign customers, receiving unanimous praise from them.
In June 2025, led by Zhao Lizeng, the chairman of Huaquan Power, the company established a new R&D department and set up the Huaquan Electronics Development Department. It officially entered the field of single-chip microcomputers in the electronics industry, achieving embedded implementation of low-voltage and high-voltage circuit boards for the interconnection of power systems, and moving towards the high-end sector of national power.
